Job-seekers are desperate for any advantage they can get when applying for competitive jobs. However, certifications may be what gives job-seekers the upper hand during the interview process. How can certifications help employees become more marketable to short-staffed companies, and how will those employees benefit the companies? Read on to find out.
Why Get Certified?
Many people who apply for jobs will claim that they are proficient in specific roles, skills, or software programs on their resumes. However, if an employer receives applications that all say they are qualified in, for example, sales, the application that will stand out the most to them is the one with proof of a sales certification. Not only does this prove their claim in being skilled in sales, but it shows the candidate has the discipline and desire to learn and improve their selling abilities. The same goes for certifications in HR, project management, software, and other roles and skills; a candidate with certification will always stand out beyond those without one.
Employers welcome certifications of any kind, but some are more valuable than others. Depending on the field, some employers may value IT certifications over HR certifications, as they may relate more to the industry or job being applied for. When it comes to IT certifications, one of the most valuable and easy-to-obtain certifications is for Google. For example, a Google Publisher University certificate is for each of Google’s flagship supply-side products: DoubleClick for Publishers and DoubleClick Ad Exchange. This specific certification is rare to find, giving certified candidates an edge in landing a job.
Benefits of Certified Employees
Employers should seek out candidates with certifications and encourage their current employees to earn them, too. Assisting employees in becoming certified will show them that their employers value them and care about their professional development. It will also boost productivity within the workplace as employees gain experience and familiarity with different software and skills. Additionally, clients who see employees with certifications are more likely to have peace of mind and confidence in the company as a whole, leading them to become loyal customers.
Staffing with ClearStar
ClearStar is integrated with SAP SuccessFactors Recruiting to deliver accredited, award-winning, mobile background and medical screening capabilities to clients. When ordering a background check or using our staffing services, employers can specify the requirements they are looking for in candidates, including certifications and education history. ClearStar is certified by the SAP ICC to ensure quick and easy implementation and is also a partner in the SAP PartnerEdge program. As such, our company is empowered to build, market, and sell software applications on top of market-leading technology platforms from SAP. To quickly and effectively find new qualified employees, work with ClearStar and SAP SuccessFactors Recruiting on background screening and hiring.
To learn more about ClearStar’s integrations with SAP SuccessFactors Recruiting, visit https://www.clearstar.net/sap-successfactors/. To place an order for a social media screening report or other background checks, contact ClearStar at +1.888.982.4648 or visit https://www.clearstar.net/contact/.