ClearStar, Inc., the technology and service provider to the background screening industry, is pleased to announce that its new marketing campaign, “We Work,” has earned two Gold Hermes Creative Awards in the category “Electronic/Social/Interactive Media” for its lead video and newly-rebranded website.
The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. The Company’s campaign was selected out of over 200,000 entries that were judged in more than 100 countries by the Association of Marketing and Communication Professionals, a global organization consisting of several thousand creative professionals.
ClearStar’s “We Work” campaign was designed to disrupt the industry and deliver its vision and value in a clear and engaging way. The first phase of the campaign, released in late 2017, established ClearStar’s brand with a video that made a simple, powerful statement: ClearStar works. The decision to focus on the word “work” springs from the Company’s desire to highlight the goal of background screening: getting the right people to work quickly to keep business moving.
This year, the Company has launched phase two of the campaign, which uses historical figures to present, in a humorous manner, what might have happened if an ineffective background screening process had prevented important events from happening. Each video asks the question: Is your background screening stuck in the past?
“The ‘We Work’ campaign defines our culture and what we do, which is to ensure that the background screening process is easy and effective for both employers and candidates,” said Robert J. Vale, Jr., CEO of ClearStar. “We didn’t want to talk about ‘how’ we do background screening. We wanted to focus more on what we do and the value behind it. We understand that we are representing employers’ brands to candidates—the people who want to be a part of their companies. It’s an important role and responsibility that we don’t take lightly. Everything we do is designed to protect their brands.”
ClearStar will be releasing more campaign videos throughout the year, which can be viewed on its award-winning website, ClearStar.net.
ClearStar, Inc. is a leading and trusted background check technology, medical screening, strategic services, and decision-making information provider to employers and background screening companies.
A seven-time Inc. 5000 honoree and founding member of the Professional Background Screening Association (PBSA, formerly NAPBS), ClearStar has provided innovative technology solutions to businesses in the human capital management industry from its corporate offices in Alpharetta, Georgia since 1995. For more information about ClearStar, please visit www.clearstar.net.