Protecting Your Brand: Start with the Background Screening Process for Potential Hires


Protecting Your Brand: Start with the Background Screening Process for Potential Hires

Screening and employer branding. How do these two elements work together?

Screening is the process of performing background checks on potential employees.

Employer branding is the market perception of what it’s like to work for an organization— the image that people have of your company. Both are extremely important pieces of your company’s puzzle.

Protecting and boosting your brand

A great brand helps capture the attention of great new hires. So, how do you protect your brand? Here are a few simple ways.

Hire a strong team. Focus on hiring a team of trusted employees who can help you build that brand. In today’s competitive job market, finding the right hires can be a challenge. But screening can help, especially when coupled with cutting-edge hiring solutions.

Don’t focus on compensation. A competitive salary adds considerable weight to any position, but the pay is not necessarily a potential employee’s first consideration when job hunting. Examples of main considerations include company values, company location, management style, work-life balance, and job security.

Write unique job descriptions. If done well, this can provide a feel for the personality of management and the atmosphere of the company as a whole.

Benefits of screening and employer branding

Good branding attracts good candidates. Screening helps you confirm your best hiring instincts. It makes your shortlist even shorter.

Since you know that there are certain types of people you don’t want to hire (for example unmotivated, incommunicative, violent, or unfaithful people), it should be made clear that for those with such unfavorable traits, your company would not be a good fit. Good branding helps to set expectations and make it easier to hire and retain only employees who are worth your company’s time and money.

There are many ways to convey to potential hires the personality of your company, and at ClearStar we know that attracting the right candidates is one of the best things you can do for any business. Contact us today to find the best screening package for you to protect and best run your company!


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